New Product Positioning, Website and Blog Improvements
Client: BeaconZone are specialists in Bluetooth® beacon solutions, creating tracking, sensing and triggering solutions that improve customers' processes across multiple industries and applications.
Brief: To improve brand positioning, website and blogs for new Social Distancing Alert, Track and Trace wearables and management solution.
Results:
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Marketing strategy review and recommendations
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New product name, description and positioning
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New banner image and messages
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Recommendations for Blog improvements
Alison was quick to grasp the challenges of our niche market and helped focus our thoughts and activity for our new social distancing solution.
Alison has delivered to us, smarter marketing, including renaming of the product, moving our technical biased product website to a more business challenges and benefits focus and helped steer our targeting and engagement strategies.
Alison provided some helpful guidance and tips, beyond the original remit, giving me cause to re-visit and re-think how we market and grow other areas of our business.
We would highly recommend Alison to potential clients.
Simon Judge, BeaconZone
