Content Planning and Creation
Client: Maximizer Software is a global manufacturer and supplier of integrated customer relationship management (CRM) solutions suitable for organizations of all sizes and industries.
Brief: To plan, develop and create new content for the EMEA region.
Market research and data analysis for new customer insights
Audit and review of existing content
Development of new content strategy
12 month blog calendar, topics and titles
Regular supply of value add blog posts
Improved format and SEO of blogs
In-depth customer interviews and case study development
Content for new eBooks and Reports
Provided a 12 month schedule and calendar of blog topics and titles. Undertook research and writing of blogs, covering a range of hot business topics and CRM related best practice guidance and support.
Customer Case Studies
Developed set of key questions and interviewed Maximizer customers and wrote a range of case studies and blogs with focus on customer's ambitions, growth, activities and successes and how Maximizer CRM supported their achievements.
Undertook data analysis from customer reviews and sales opportunities to gain insights on CRM use. Wrote content for SME Benchmark Report on measuring the value and success of CRM including the generation of statistical charts, diagrams and infographics and observations on changing trends.
Best Practice eBook
Developed a 5 step process and detailed guide to help organisations evaluate, compare and the find the best fit CRM for their business. Wrote all content in preparation of developing as an interactive workbook.