Customer Success
Maximizer Software
Content Planning and Creation
Client: Maximizer Software is a global manufacturer and supplier of integrated customer relationship management (CRM) solutions suitable for organizations of all sizes and industries.
Brief: To plan, develop and create new content for the EMEA region.
Results:
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Market research and data analysis for new customer insights
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Audit and review of existing content
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Development of new content strategy
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12 month blog calendar, topics and titles
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Regular supply of value add blog posts
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Improved format and SEO of blogs
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In-depth customer interviews and case study development
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Content for new eBooks and Reports
Blogs
Provided a 12 month schedule and calendar of blog topics and titles. Undertook research and writing of blogs, covering a range of hot business topics and CRM related best practice guidance and support.
Examples include:
Customer Case Studies
Developed set of key questions and interviewed Maximizer customers and wrote a range of case studies and blogs with focus on customer's ambitions, growth, activities and successes and how Maximizer CRM supported their achievements.
Examples include:
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Cherith Simmons, UK: Success Story and Blog
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Boating World, South Africa: Success Story and Blog
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3 County Property Services, UK: Blog
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Smart Presentations, UK: Blog
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Centena Group, Dubai: Blog
Research Report
Undertook data analysis from customer reviews and sales opportunities to gain insights on CRM use. Wrote content for SME Benchmark Report on measuring the value and success of CRM including the generation of statistical charts, diagrams and infographics and observations on changing trends.
Best Practice eBook
Developed a 5 step process and detailed guide to help organisations evaluate, compare and the find the best fit CRM for their business. Wrote all content in preparation of developing as an interactive workbook.
If you have the chance to work with Alison – do it. She takes the time to understand you, your business and the goals then crafts creative content and campaigns that drive results. Alison really knows her stuff and we are always thrilled with the work she produces, again and again.