Marketing Services

Aligned To Your Customer Journey

 

 Want to deliver exceptional customer experience?

 

I offer a comprehensive range of marketing services to help you

optimise opportunities at each stage of your customer journey from initial awareness, interest and consideration to purchase, retention and advocacy.     

 

If you are interested in developing a strategy for your whole customer journey or wish to focus on just one stage of their experience, please get in touch. 

1. KNOW YOUR CUSTOMERS

Understanding your customer needs, challenges, expectations, interactions, behaviours and sentiments is critical to delivering improved experience.

I can help analyse your customer data and intelligence, complemented by web research, to provide deeper customer insight and informed targeting strategies. 

  • Customer Journey Mapping

  • Customer Behavior Audit

  • Market, Industry, Competitor & Customer Profiling

  • Customer Persona Development 

  • Segmentation & Targeting Strategies

 

2. GET MORE CUSTOMERS

It now takes at least 7 interactions with your marketing content before your prospect is ready to engage with your sales team. 

I can help build a stronger brand and impactful communications to deliver improved lead generation and increased sales opportunities.  

  • Brand Story, Positioning & Promotion

  • Prospect Experience Strategies

  • Content Development & Experience Strategies

  • Lead Generation Campaigns

  • Sales Activity Marketing Support 

 

3.KEEP MORE CUSTOMERS

The cost of acquiring a new customer is anything from 5 to 25 times more than keeping an existing customer.  

I can help develop value add content and personalised customer experience to deliver increased repeat sales opportunities and customer lifetime value.  

  • Customer Experience Strategies

  • Content Development & Experience Strategies

  • Product & Service Value Campaigns

  • Account Management Marketing Support 

 

4. CREATE HAPPIER CUSTOMERS

There is no stronger validation of your brand, product and service delivery than that given by a happy customer.  

I can help assess and foster customer satisfaction and loyalty to deliver improved advocacy and customer success.   

  • Customer Success Strategies

  • Customer Feedback & Satisfaction 

  • Customer Testimonials & Case Studies

  • Customer Blogs 

If you can't find what you are looking for in the above please

get in touch to discuss your marketing needs.

CREATIVITY

Imaginative and innovative ideas to help you stand out from the crowd!

BIG PICTURE

Strategic and visionary thinking combined with commercial acumen.

COLABORATION

 Share knowledge, ideas, actions and commitment with you and your team.

SMALL DETAIL

Practical, resourceful,

coherent planning

to get the job done. 

CURIOSITY

Foster deeper understanding of your business goals, challenges and needs. 

RESULTS DRIVEN

 It's what you expect

and its what I focus on and 

commit to deliver!

KEY SKILLS AND FOCUS

Please contact me for an informal chat or your FREE 40 minute consultation!

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Contact Details

A: Camberley, Hampshire, UK

E: alison@bloomingbluemarketing.co.uk

T: +44 (0) 753 4621 183

L: www.linkedin.com/in/alison-l-smith-13571836

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