Smarter Marketing Strategies
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter F. Drucker
I work with you to develop smarter marketing strategies that are focused on boosting opportunities at each stage of your customer journey,
from initial interest, through to purchase, retention and advocacy.
1. Know Your Customers
Using your data and web research I can provide deeper insight and understanding of your customers and develop informed targeting strategies.
Market, Industry, Competitor & Customer Research
Customer Behavior Audit
Customer Journey Mapping
Segmentation & Targeting Strategies
2. Get More Customers
I can help strengthen your brand and deliver creative and impactful campaigns and communications to help improve lead generation and increase sales opportunities.
Brand Story, Positioning & Promotion
Lead Generation Campaigns
Lead Nurture Campaigns
Sales Marketing Support
3. Keep More Customers
I can help develop personalised customer engagement and
experiences to improve relationships, build trust and deliver increased repeat sales and customer lifetime value.
Customer Experience Strategies
Product & Service Value Campaigns
Account Management Marketing Support
4. Create Happier Customers
I can help assess and foster improved customer satisfaction and loyalty to deliver improved customer success and advocacy.
Customer Success Strategies
Customer Feedback & Satisfaction Surveys
Customer Advocacy Program
Customer Case Studies
Get In Touch
If you are interested in developing a strategy for your whole customer journey
or wish to focus on just one stage of their experience, please get in touch.
If you can't find what you are looking for I would be delighted to discuss
your marketing needs as I'm confident I can help.